When you go to a website that contains a lot of information, it takes a while to download all that information from the internet. The loading screens keep your attention while you wait. Bright colors, little messages, and flickering designs are often parts of loading screens that make your wait more interesting. If you waited 10 minutes in front of a blank screen for a website to load, you will most likely lose interest and look for a better, less boring website. This would not help the advertisers.

There are certain things the advertisers If you go to Barbie .com (shown below), you are probably interested in pink and purple sparkily things, so that is what ends up on the loading screen. Here are some examples of loading screens taken off the web: (If only you had seen them in motion!)