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Page history last edited by PBworks 3 years, 10 months ago

David's Room

 

This wiki is a work in progress as part of a unit on advertising. We've studied advertising in print, on television and online, identifying common strategies, and analyzing their effectiveness.

The wiki is a group project, we are all the authors.

 

Online Advertising

 

Below are some of the Marketing Strategies we've identified on websites targeted at kids. Each link will bring you to an example.

 

Strategies Specific to the Internet

 

Introduction: websites as ads

Loading Screens

Banner ads linking to other commercial Web sites or product information.

Screen savers featuring products

Requests for e-mail addresses

Mouse Overs

Music

Music Videos

Animation

Video Contests

Online Movies

Online Currency

free sign-up

 

 

Strategies Found in Print & Online

 Friendly characters that encourage kids to identify with products and companies.

Interactive games and activities featuring products.

Clubs that kids can join

 Celebrity Interviews

Bright Colors

Famous People

Family fun

Ideal Kids

 

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